Virtual Player Modeling empowers your player development team to treat every player like a hosted player.

Using a combination of player behavioral traits and indicators native to the platform, this easy-to-use tool instantly identifies players with changing behaviors and exports that information into actionable marketing lists. By taking data out of the equation, your team can focus on what they do best – using targeted marketing lists to create impactful campaigns.

• Access the right player information in minutes for insight into which players you should be targeting and hosting.
• No deep dive into data – anyone can run this program and quickly export the data to initiate campaigns.
• No software installations, IT integrations, or long-term commitments – VPM is a standalone platform independent of your current systems.

More than 50 customizable player models are available right of the box to help your casino hit the ground running with actionable marketing lists that drive revenue.

Full customization ensures every player model fits the unique needs of your property and it’s data sources - down to the player level.

Stay in-tune to your player’s needs as they evolve – giving you with the intel to develop targeted strategies for your property’s continued growth.