As we all know, the lifeline for any not-for-profit starts with the loyalty and retention of its existing donor-base! Although there needs to be attention on new donor acquisition, without retention, most non-profits will struggle with growth. It all starts with defining the “Donor Lifecycle” and leads into strategic discussions around segmentation, campaign development, and analytics. Teuteberg is a national leader working with non-profits providing data-driven direct marketing solutions that include direct mail, email, dynamic web-content and database marketing analytics.